Across the world, attitudes are changing. Old certainties about tightly defined roles for government, civil society and business are dissolving. Social sector organisations are becoming more business-like, and business is looking ever more to delivering sustainable value.

The Deloitte Millennials Report in 2013 showed that young people believe that the number one purpose of business is to benefit society, and the 2014 report showed that fifty per cent want to work for a business with ethical practices.

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A number of countries have already created the legal mechanisms to allow for an intermediate type of organisation

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A growing number of for-profit companies are going more social

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Profit-with-purpose businesses form part of the wider group of ‘impact-driven organisations’

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The Mission Alignment Working Group believes that profit-with-purpose businesses will create substantial social impact and will attract investment to enable growth

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We identify a definition, a legal framework, starting positions, market mechanisms, and existing systems to build upon

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Our model will allow impact-driven businesses a mechanism to commit to this for the long term

The Mission Alignment Working Group

Author & Contributor

Publication Enquiries

realimpact@gsgii.org